Is Google Getting into the Energy Business?
In its efforts, Google is also going to invest in companies that develop clean energy technology, and it's also going to invest millions of dollars in R&D for renewable energy itself.
If you're wondering why Google is heading into "green energy" renewable resources, it's because they use all kinds of electricity. Plus, this gives them a chance to show the world their own vision of renewable energy.
The "Green Energy" Goals - It might sound crazy, but they're hoping to produce 1 gigawatt from renewable energy sources. While this might not sound like a big deal, Google wants to do it faster than it can be done today through green energy technology. Oh, and if you're not aware of how much one gigawatt is, it can actually power the entire city of San Francisco.
The goal is to show everyone that this amount of green energy can be created at a more inexpensive rate than even from coal. Best of all it can be done right now. The cost has been the biggest issue revolving around "green energy" resource development. So at the present moment it's more cost effective to stick with fossil fuel sources, even though green energy will offer more over the long term.
What Green Energy will Google be Investing in? Even though you would think that Google might stick to one particular avenue, they are actually going to invest in wind, solar thermal, and geothermal technologies. The main goal is to make each one of them able to provide lower costs than coal power generation. Maybe as low as 2.5 cents per kilowatt-hour.
Google is currently working with a solar thermal company called eSolar and has invested in a company called Manaki Power, which focuses on harnessing wind at high altitudes to generate electricity.
Over the next year we will see 20 to 30 experts hired in the energy field. Each one of them will be a part of the clean energy division. When more projects are developed there will be more investments that there are made. Bill Weihl the "czar" of green energy provided this information.
In the beginning we probably won't see a major direct impact. The most important part to consider is that it will definitely help the future process that is constructed by other corporations. We are all trying to work against global warming, but at the same time they are addressing the energy needs in their own way.
The executive director of Google; Larry Briliant believes this avenue can help alleviate poverty and even improve human health. Keep in mind they also acknowledge that they are looking for other business arenas; which cofounder Sergey Brin tells us. It may be awhile before we see whether or not this is successful.
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